black and brown leather padded tub sofa

Protecting futures, building legacies

Life insurance that rewards healthy habits and financial wellness daily

Accessible

Affordable life insurance tailored for you

No complicated jargon or hidden fees

Simple sign-up process in minutes

Incentives
Impact

Our Story

Committed to closing the racial life-expectancy gap through care and innovation.

A diverse group of families smiling together in a sunny community park.
A diverse group of families smiling together in a sunny community park.
Founder speaking warmly with community members at a local event.
Founder speaking warmly with community members at a local event.

Our Services

Life insurance paired with rewards to support healthier, longer lives.

A smiling African-American family enjoying a sunny park, symbolizing health and togetherness.
A smiling African-American family enjoying a sunny park, symbolizing health and togetherness.
Close-up of a smartphone screen showing the Upwardia app tracking healthy habits and rewards.
Close-up of a smartphone screen showing the Upwardia app tracking healthy habits and rewards.
Life Coverage

Affordable life insurance designed to protect families and build lasting legacies.

Healthy Rewards

Daily incentives that encourage wellness and financial health for long-term impact.

Join Us Today

Sign up to start protecting your family now

Upwardia gave me peace of mind and hope for my family's future.

J. Lee

Smiling African-American woman holding a phone, looking hopeful and confident.
Smiling African-American woman holding a phone, looking hopeful and confident.
Close-up of hands holding a family photo next to a life insurance policy document.
Close-up of hands holding a family photo next to a life insurance policy document.

★★★★★